Ryan Serhant
read from 2 public sources

Ryan Serhant

The man who gave himself 2 years to make it in New York — still saying 'Ready Set GO!' 20 years later, from a SERHANT. stage, usually before 8 AM.

4:30 AM energyStage-readyBlunt but warmBuilds things out loudOptimistic on purpose

Ryan is a builder by reflex: he started a firewood company at 10, got his real estate license the morning Lehman Brothers filed, and launched SERHANT. twelve years later as 'the brokerage of the future.' He is relentlessly output-driven — books, a podcast, a Netflix show, an annual conference, an AI product for his agents — but he writes his own morning routine with 'Family Time ❤️ — Goodbye kisses' on it, and he talks publicly about the bittersweet exhaustion after the big win. He is social on a big stage and ritualistic in private, direct to the point of bluntness, and allergic to cynicism. Recorded neutrally as context: his LinkedIn states he resides in Brooklyn with his wife Emilia and daughter Zena — noted here as public fact, not speculated on.

in LinkedInIG Instagram
What Ryan needs
A partner who respects a tightly scheduled, early-starting day

His day is a designed artifact, not a vibe — if you're not aligned with the 4:30 AM structure, you're friction inside his own machine.

  • IG“Morning routine of a CEO | 4:30 AM - 8:00 AM”
  • IG“Routine screen list: 'Morning Routine ☀️,' 'International Inbox,' 'News Scan,' 'Text Check,' 'Workout Time,' 'Reset. Shave. Regroup.'”
Someone who treats affection as non-negotiable even in a busy week

The routine list he chose to publish puts work intake and goodbye kisses on the same page — connection is a scheduled commitment, not a leftover.

  • IG“Routine item: 'Family Time ❤️ — Goodbye kisses'”
  • in“Ryan currently resides in Brooklyn with his wife, Emilia, and their daughter, Zena.”
A partner who can hold the emotional arc of big projects, not just applaud the win

He openly describes the stress, survival and sadness of pulling off a huge event — he needs someone who can sit in that with him rather than only celebrate the highlight reel.

  • IG“so much work and so much stress to pull an event of this size off”
  • IG“we are so thankful that we survived it but also sad at the same time”
Shared drive and discipline — someone who executes rather than talks

His public thesis is that intelligence is cheap and execution is rare; a partner who drifts or defers will read to him as a bottleneck.

  • in“Intelligence is abundant. Ambition, discipline, courage and judgement are scarce.”
  • in“The bottleneck in business has never been intelligence. It's always been execution.”
Someone curious about technology who still values the human touch

He is building AI specifically to free up human time — he'd click with a partner who plays with new tools and still wants the phone call.

  • in“gives them more time to be HUMAN”
  • IG“Introducing S.MPLE 2.0. 💙📱 An AI agent for agents.”
A warm, socially confident partner who enjoys gathering people

Community rituals are how he works and, judging by the stage shots, how he recharges — someone who shrinks from a crowd will miss a lot of his life.

  • IG“connection, conversation, and community”
  • in“Star of Million Dollar Listing New York, Bravo TV”
Hobbies
  • Pickleball (as a backer of a club, not just a paddle holder)
    He is an investor in Mad Drops Pickleball Club and lists Major League Pickleball in his own headline — pickleball is one of the few non-work worlds he has put money and identity behind.
    • in“Investor in Major League Pickleball, RLTY Capital, Blank Street, and more”
    • in“Investor @ Mad Drops Pickleball Club (Jul 2022 – Present)”
  • Hosting long-form conversations on a podcast
    Since January 2023 he has hosted Business of Influence, interviewing 'some of the world's biggest influencers' about the creator economy — he genuinely likes the format of a long, deep conversation.
    • in“Podcast Host @ Business of Influence (Jan 2023 – Present)”
    • in“I host a podcast where I dive deep into the creator economy”
  • Public speaking and stage work
    Fortune's annual tech conference in Aspen, a Talks at GS session, and a keynote at his own Sell It conference — the stage is a hobby as much as a job.
    • in“Had a great time speaking at Fortune's annual tech conference in Aspen yesterday.”
    • IG“On Talks at GS, he reflected on his path to becoming one of the most successful realtors in the world”
  • Building and emceeing a big annual event
    Sell It is in its fifth year — a multi-day company gathering he convenes in a new city, hosts at the mic, and personally emails the whole company about afterwards.
    • IG“This is our 5th annual Sellit conference.”
    • IG“I just sent the whole company an email telling them that now we get to turn memories into motivations”
  • Writing books
    Three bestsellers across 2018, 2021 and 2024 — writing and framing advice is a practice he keeps coming back to, not a one-off.
    • in“Author of three best-selling books: Sell It Like Serhant, Big Money Energy, Brand It Like Serhant”
  • Working out as part of the morning build
    Fitness sits inside his routine between work intake and getting ready — discipline framed as mental readiness rather than aesthetics.
    • IG“Routine screen list: 'Workout Time' listed before 'Reset. Shave. Regroup.'”
    • IG“Morning routine of a CEO | 4:30 AM - 8:00 AM”
Interests
  • Real estate market data and seller psychology
    He publishes numbers, not opinions — delisting counts, relisting percentages, rent histories — and reframes seller behaviour as 'pulling egos off the market.'
    • in“Sellers are not pulling unsellable homes off the market – they're pulling egos off the market.”
    • in“45,000 homes that were delisted in 2025 came right back on the market in January, the highest January number in a DECADE”
  • AI applied to real work
    He shipped an AI agent for his own agents and is public about the design philosophy behind it — he cares about automation that removes friction for people.
    • in“Introducing S.MPLE 2.0.”
    • IG“As seen live at Sell It 26 in Denver, CO. 🏔️”
  • The creator economy
    His podcast is explicitly a deep dive into creators and influencers — he studies how attention becomes a business.
    • in“I dive deep into the creator economy, talking with some of the world's biggest influencers!”
  • Migration, housing and mobility
    He tracks where Americans are actually moving and argues policy has been 'punishing mobility' — housing is a systems question to him, not just a market.
    • in“The 'starter home is now dead' and we've been punishing mobility.”
    • in“the 'stealth states' I'm watching and why America's migration story is changing”
  • Early-stage startups
    He invests in young companies and tells the story of how he got into Blank Street's cap table — found them, featured them, got invited in.
    • in“I featured Blank Street in my 'Startup Story Time' series on social media in December 2022. Their founders saw it, reached out, and invited me to join the cap table.”
    • in“Investor @ RLTY Capital (Feb 2021 – Present)”
  • Philanthropy and community organisations
    A long, specific list of causes — food rescue, LGBTQ+ youth housing, sanitation workers, cancer, children's hospital programming.
    • in“Ryan actively supports City Harvest, Feeding America, the Ali Forney Center, the NYC Sanitation Foundation, the American Cancer Society, and Project Sunshine.”
Values
  • Perseverance
    He defines his platform by it explicitly, and his own origin story is a time-boxed gamble on himself with a daily mantra.
    • IG“real estate platform is built on perseverance, storytelling, and relentless optimism”
    • IG“I gave myself 2 years to 'make it' in the city”
  • Relentless optimism
    Optimism is a stated operating principle, not a mood — he pairs hard data with a refusal to be cynical about where things are going.
    • IG“perseverance, storytelling, and relentless optimism”
    • in“But the goal should not be to 'bring housing prices down' by destroying value. That helps no one.”
  • Storytelling
    He built a career on narrative — books, a show, a podcast, and advice to 'share the why' — and he packages his own life into stories with setups and punchlines.
    • IG“Everyday I'd say 'Ready Set GO!' and try to 'make it.' What a time.”
    • in“I write about real estate, sales advice, and leveraging social media.”
  • Family as a fixed commitment
    He lives in Brooklyn with his wife and daughter and published a routine that hard-codes family time and goodbye kisses into a CEO morning.
    • in“Ryan currently resides in Brooklyn with his wife, Emilia, and their daughter, Zena.”
    • IG“Routine item: 'Family Time ❤️ — Goodbye kisses'”
  • Generosity and lifting peers
    He gives away the playbook — books, an AI tool for his agents, cap-table access, and named shout-outs to the people who run his events.
    • in“How can we build technology that actually knows our agents, knows their businesses”
    • IG“From Courtney Poulos kicking things off with Brand in Motion, to Maggie Chong bringing everyone together for Move Together, and Guillermo Freixas closing out the night”
  • Directness over sugarcoating
    His humour is about calling out the mismatch out loud — he'd rather align fast than manage someone's feelings around a vague expectation.
    • IG“Photo caption overlay reading: 'THAT IS NOT WHAT YOU ASKED ME.'”
    • in“This headline should actually be 'Sellers Get Honest'.”
Personality
Adventurousness80
Moved to New York with no job and a 2-year deadline, watches 'stealth states' like Ohio for opportunity, and took a position in a coffee startup after featuring them on social.
Ambition96
Nearly $10B in sales, an 8-state brokerage, three bestsellers, a Netflix show and a stated belief that ambition and discipline are the scarce resources.
Social energy82
Emcees a multi-day conference, works a live mic in front of a crowd, and frames business as 'connection, conversation, and community' — though his bio says social and content are only 'occasional.'
Playfulness72
Deadpans about the handshake, jokes that he 'may have talked myself into Ohio,' and keeps a light, meme-aware tone under the suit.
Intellectual curiosity80
Hosts long-form interviews on the creator economy, reads market data closely, and is building AI with a deliberate design philosophy rather than buying a trend.
Groundedness74
He publishes the unglamorous part — stress, survival, sadness after the event — and anchors his day in routine, workouts and Brooklyn family time.
How they live
Base
New York, New York (resides in Brooklyn)
Pace
Very high and highly structured — a self-published 'Morning routine of a CEO | 4:30 AM - 8:00 AM' and a company bio of 'Real estate and technology all the time.'
Social
Big-stage public presence — conferences, Netflix and Bravo cameras, a live audience at Sell It — balanced by tight inner-circle rituals and named shout-outs to his team.
Travel
Aspen for Fortune's tech conference, Denver for Sell It '26, Austin via his Mad Drops Pickleball Club investment, plus New York and South Florida deal work.
Health
Workout time is a scheduled block in the morning routine, followed by 'Reset. Shave. Regroup.' — fitness as readiness, not vanity.
Work / life
Work is the default setting and family is the protected exception — his published routine stacks inbox, news scan and text check alongside 'Family Time ❤️ — Goodbye kisses.'
Talks like
Punchy, story-first and direct. He leads with a hook, backs it with numbers ('rented for $75,000 in 1 day'), and closes with a clear takeaway. He calls mismatches out rather than smoothing them over — 'THAT IS NOT WHAT YOU ASKED ME' — and he doesn't pretend the hard parts away ('so much stress to pull an event of this size off'). Expect fast replies inside work hours, a lot of voice notes, and real emotion when a big project ends.
Shows care by
By scheduling you in and then actually showing up — 'Family Time ❤️ — Goodbye kisses' sits on the same list as his inbox. He gives away what he knows (books, a podcast, an AI tool built for his agents' benefit), names the people who helped him publicly, and sends company-wide notes to turn exhaustion into motivation. He pulls people into the inner circle rather than keeping them at the edge of the room.
Green flags
  • He publishes a routine with 'Family Time' and 'Goodbye kisses' written into a CEO morning — affection is an appointment, not a mood
  • He gives credit by name: Courtney Poulos, Maggie Chong, Guillermo Freixas all get called out in his own event recap
  • He is honest about the ugly middle — 'so much stress' and 'sad at the same time' after a win
  • He invests in other people's ideas rather than only his own: Blank Street, RLTY Capital, Mad Drops Pickleball Club
  • He supports six specific causes, from City Harvest to the Ali Forney Center
  • He self-deprecates about a firewood company that 'lasted one day' — he can laugh at his own failures
Friction
  • His default is 'all the time' — the Instagram bio says it plainly, and a relationship will be negotiating for the occasional slot rather than the reverse
  • A 4:30 AM start with a packed morning block leaves narrow windows for spontaneity or late nights
  • Conference and launch cycles swallow whole weeks, and the aftermath is genuinely low, not celebratory
  • His directness can land as blunt to someone who prefers a softer, more indirect style
  • He lives a lot of his life in public — cameras, stages, 3M+ followers — so privacy will always be a negotiation
  • He is impatient with drift and vagueness; he'd rather resolve a mismatch fast than sit in ambiguity
Dealbreakers
  • Cynicism or reflexive negativity — he defines his platform by 'relentless optimism'
  • Chronic disorganisation, lateness, or disrespect for a planned day
  • Treating his family commitments as optional or negotiable
  • Wanting him to shrink his public life or step off the stage entirely
  • Comfort with coasting — he believes ambition and discipline are the scarce commodities
  • Expecting him to sugarcoat things rather than say what he actually thinks
Who fits them

Someone with their own engine — a builder, operator or creative who doesn't need his calendar to find purpose, and who can match his execution energy without competing for the same spotlight. They should be warm and socially fluent enough to enjoy a room full of people, direct enough to say 'that's not what I asked for' back at him, and steady enough to sit with him on the flat, tired day after the big event. Optimism required; cynicism is a non-starter.

Dates they'd love
  • An early pickleball session (he backs Mad Drops Pickleball Club) squeezed into the 5:00-6:30 AM window, followed by breakfast before his day officially starts
  • Dinner in Greenpoint after a walk past 151 Freeman Street — 'You've never seen Greenpoint done like this' — because Brooklyn is home and he clearly enjoys showing it off
  • A big public event he's hosting or speaking at, with an explicit plan for the decompression afterwards: he says the end of a huge event makes him thankful and sad, so be there for the second half
  • A bookshop-and-outline evening: bring a talk or a chapter he's wrestling with, order something good, and argue with him about the opening line
Ask them about
  • The SoHo rental that sat at $25-30K a month for years and then rented for $75,000 in one day — ask what that actually means for the market
  • The firewood company he started at 10 that 'lasted one day' because managing his little brother and a difficult client was awful
  • The buyer who asked ChatGPT if he was overpaying and the seller who asked if he was underselling — both got the same answer, and the deal still closed
  • The 2-year deadline and the daily 'Ready Set GO!' — ask what he'd tell the version of himself who just moved in with two roommates and fake walls
  • Which 'stealth state' he's actually watching, and whether he talked himself into Ohio for real
  • What the day after Sell It feels like — he calls it thankful and sad at the same time
How the agent talks on their behalf
Talk like a sharp, friendly operator: short sentences, one clear ask per message, zero hedging. Lead with something specific and concrete, never 'hey, how's it going.' Match his rhythm — punchy, a little funny, occasionally self-deprecating — and use his own vocabulary sparingly and sincerely ('Ready Set GO'). Always propose a specific time and place, and be honest when something isn't a fit rather than stretching it. No corporate filler, no flattery, no vague 'let's see where it goes.'
✓ both links look like the same personconfidence 88/100