Masaba Gupta
Mumbai founder of House of Masaba and LoveChild, a self-described 'Girl Mom' and 'Chameleon' who designs 'like I live. Bold, unafraid and unapologetically myself.'
Masaba has run her own fashion label since 2009, added a beauty brand in 2022, and still talks about both like she's texting a friend: cheeky, emoji-laden, and brutally honest when things go sideways ('Lovechild is pivoting and yes we are Fucked... let's go'). Behind the launch nights and couture weeks, her happiest post is about Mumbai, family, ragda pattice and a festival 'through the sparkling eyes of your child.' She is a builder who stays with what she starts, a mother who turns motherhood into a public cause, and a woman who is getting 'increasingly selective' about where her time goes. She wants depth, directness and people who leave her 'nourished.'
She carries responsibility heavily and publicly asks how to cope with guilt over a decision she feels cost her a year of 'work & personal life.' She would thrive with someone who helps her release guilt instead of adding pressure.
- in“How do you cope with the guilt that comes from a bad decision that you believe cost you 365 days of your work & personal life?”
- in“a BRUTAL BLESSING”
She toasts relationships that 'respect time' and 'leave you nourished,' ranks 'people who can save time for me' high, and is choosing fewer, deeper commitments.
- in“To female friendships. That respect time,have meaning and leave you nourished. :)”
- in“as I get increasingly selective about the work I do - a new era unfolds”
She puts 'Girl Mom' in her bio, measures a business milestone against her 'first born,' and treats a festival through her child's eyes as a highlight.
- IG“Not your typical founder • Girl Mom • Chameleon”
- in“This association is now as old ( or young ) as my first born :)”
She builds 'clothes that make noise,' lives a highly visible life, and describes herself as unapologetic. A partner who shrinks from her colour or her visibility would struggle.
- in“I design like I live. Bold, unafraid and unapologetically myself.”
- IG“1839380 followers, 4999 posts”
She values an 'individual (not borrowed or picked up) point of view' and dislikes people who 'like the sound of their own voice.' A real opinion delivered crisply will land better than charm.
- in“Having an individual ( not borrowed or picked up ) point of view sits high up on my list.”
- in“Let's talk pointers and not paragraphs”
She calls the pairing of 'wild agility' with 'almost boring discipline' 'magic.' She seems to value complementary energy over sameness.
- in“marries the wild agility of a brand in serious growth stage with the almost boring discipline of a serious retailer - the combination is magic”
- Celebrating festivals the old-school way with familyGanpati season with family, Mumbai street food and her child at the centre is her idea of a perfect moment.
- IG“Mumbai,Family,ragda pattice & a festival through the sparkling eyes of your child.. old school ✨Ganpati Bappa is here”
- Noticing, collecting and obsessing over thingsShe describes her creative process as built from the objects and details she collects and fixates on. It's as much a personal habit as a design method.
- IG“I've always designed from instinct, the things I notice, collect, love and obsess over ✦”
- Thinking out loud in publicShe does casual 'brain dumps' and throws open questions to her peers. Sharing is how she processes.
- in“Here is my Tuesday brain dump. :)”
- in“Fellow Founders - assemble!”
- Launch nights and industry eventsHer social calendar includes launch parties and fashion weeks.
- IG“One unforgettable Launch Night. 03.09.26 | 6 PM onwards The Nines, Juhu”
- in“Post India Couture Week, I've been having conversations”
- ActingShe lists acting among the 'many hats' she wears, alongside design and entrepreneurship.
- in“I wear many hats; designer, entrepreneur, actor, creative director.”
- Indian craft, textiles and festive dressingZardozi, tissue sarees and festive collections sit at the heart of her work and her joy.
- IG“custom House of Masaba tissue saree in ice blue, detailed with intricate hand-embroidered zardozi work”
- IG“Celebrating India and her festive season in all it's glory with Kanna”
- CricketIt's a thread from her upbringing, tied to how she thinks about legacy, and more than a sponsorship.
- in“Cricket has always been a part of that story. Growing up around it, you learn that legacy isn't just something you inherit, it's something you choose to carry forward in your own way.”
- Maternal health and women's real experiencesAs a UNFPA India Maternal Health Advocate, she wants honest talk about recovery, emotional shifts and support.
- IG“the physical recovery, the emotional shifts and the support every woman deserves before, during and beyond childbirth”
- World-building across fashion and beautyShe thinks in whole universes: clothes, beauty and the full celebration experience.
- in“fashion and beauty shouldn't live in separate rooms. They should speak to each other... become one larger universe”
- Leadership and how work is changingShe has strong, evolving opinions on management and hiring.
- in“Leadership & management needs a new point of view. What I look for in the people I want to hire has changed dramatically.”
- ReinventionIt's her recurring mantra. She meets setbacks by making something new.
- IG“Keep reinventing. Keep believing. Never stop.”
- IG“But I guess I'll make a new category out of it. The only way I know :)”
- Cultural pride, modernisedShe wants to bring Indian roots into everyday, global life rather than chase outside trends.
- in“to take Indian wear off the hanger and into everyday life”
- IG“can we give you a brand that does skincare for Indian skin?”
- Co-creation and belongingWhat moves her is the community building with her, more than applause.
- in“when the community starts creating with you instead of just consuming from you, that's when you know you've built something people want to belong to.”
- Honesty over polishShe is open about exhaustion, mistakes and pivots.
- in“Because everyone is tired. Physically, mentally, emotionally. And somehow, we all still show up.”
- IG“Lovechild is pivoting and yes we are Fucked.”
- Loyalty and long-haul commitmentShe has run her label since 2009 and keeps coming back to partnerships that work.
- in“Founder & Chief Design Officer @ House of Masaba (Jul 2009 – Present)”
- IG“Fun to repeat our collaboration with @johnjacobseyewear”
- Base
- Mumbai, Maharashtra, India
- Pace
- Fast and packed: launches, drops, couture weeks and two brands, while trying to be more selective.
- Social
- Industry events and launch nights, plus a close circle of meaningful friendships and family time.
- Travel
- Not mentioned in sources.
- Health
- No fitness routines are shared; she speaks openly about everyone being tired and showing up anyway.
- Work / life
- Heavily blended. She says a work decision cost her a year of 'work & personal life,' and family moments sit right alongside brand posts.
- Talks like
- She's direct, casual and quick: short punchy lines, smiley faces and emojis, and the occasional swear for emphasis. She prefers 'pointers and not paragraphs,' thinks out loud, and asks for 'brave answers only.' She is self-deprecating about setbacks and has little patience for monologues or borrowed opinions.
- Shows care by
- She shows care by making things that feel personal and relatable, and by championing the support women deserve. She celebrates the people and rituals that matter, like her child's festival joy and friendships that nourish. She is loyal: she returns to the collaborations and people that work.
- Openly admits mistakes and asks for help
- Has shown long-term commitment by running her own label since 2009
- Warm, self-aware humor even in hard seasons
- Deeply present as a parent and proud of it
- Champions honest conversations about women's wellbeing
- Values depth and meaning over surface-level socialising
- Her schedule is crowded with launches, events and two brands; time will be scarce and fiercely guarded.
- Work and personal life blur, so a bad work stretch can spill into everything.
- She has a very public life, so a partner would need to be comfortable with visibility.
- She is blunt and impatient with rambling; slower talkers may feel rushed.
- She carries guilt and responsibility hard and may struggle to switch off.
- Someone who wastes her time or doesn't respect her schedule
- People with no real point of view of their own
- Anyone who asks her to be less bold or less colourful
- Someone who isn't wholeheartedly accepting of her being a mother
- Monologuers who 'like the sound of their own voice'
- Judgment when she's candid about failure
Someone steady and secure who brings the 'almost boring discipline' to her 'wild agility,' and who is a calm sounding board when she needs to think out loud or let go of guilt. They'd have their own strong opinions, speak concisely, embrace her family life and enjoy the colour, festivals and noise of her world without needing the spotlight themselves.
- A Mumbai street-food evening hunting down the best ragda pattice, kept casual and 'old school'
- Watching a cricket match together, with time to trade stories about what 'legacy' means to each of you
- A slow wander through a craft or textile market, trading finds and the things you each 'notice, collect, love and obsess over'
- Ask what she's learned from the 'brutal blessing' year, and how she's learning to let go of the guilt
- Ask about growing up around cricket and what 'carrying legacy forward in your own way' means to her
- Ask the story behind naming a product 'Thak Gayi', and what actually recharges her when she's tired
- Ask what her favourite part of Ganpati season is now, seen through her child's eyes