Casey Neistat
A lifelong filmmaker who runs ten miles before most people wake up, then points a camera at the city that raised him.
Casey describes himself simply as "YouTuber mostly" — understating a career that runs from founding a production company at 26 to a MIT Media Lab residency, a startup acquired by Turner, and now Senior Product Director at ModRetro. Filmmaking has been the constant: "Filmmaking has been the throughline for my career," with over 1,000 videos and 3 billion views, plus producing the Safdie brothers' first two features. He is publicly open about the shape of his life outside work — "I live in NYC, have 3 kids and am married" — and closes his professional bio with "this about page was not written by ai," which tells you most of what you need to know about his sense of humor. He pairs a daily publishing habit with a daily running habit, and he is emotionally attached to New York in a way that reads as love, not geography.
He built a career on documenting his own days in real time, so filming is a habit rather than an occasional event — sharing a life with him means occasionally being in frame or at least not minding the lens.
- in“In 2015 I shifted my filmmaking to YouTube creating a daily show, 'The Vlog'”
- in“over 1,000 videos that have garnered more than 3 billion views”
Two decades of self-employment means he almost certainly organizes his own time and would find a heavily externally-imposed shared routine stifling — autonomy is infrastructure for him, not a perk.
- in“Filmmaker @ Self-employed (Jan 2000 – Present)”
- in“Private Investor @ Freelance (Jan 2016 – Present)”
He changes lanes every few years — production company, commercial shop, MIT, startup, CNN, investing, ModRetro — and a partner who needs him to be the fixed point would struggle; a partner who is their own fixed point fits.
- in“Senior Product Director @ ModRetro (Sep 2024 – Present)”
- in“founded my first venture backed startup, a software development company called Beme”
He is emotionally invested in things before they are proven — an enthusiasm he'd want met rather than managed.
- in“I like to invest when a company is just an idea. That's exciting to be a part of.”
- in“Produced feature films including Josh and Benny Safdie's first two movies”
His training language is sloganeering in the best way — 'Keep pushing' — and he'll respond to a partner who shares goals and cheers effort rather than only outcomes.
- IG“Daily 10 miles in New York with @caseyneistat. Keep pushing!”
- IG“The New York City Marathon is my favorite thing.”
He openly wants the admin grind removed from his life, so he'd do well with someone who delegates, systems things and doesn't romanticize doing everything the hard way.
- IG“muse can do a ton of things, for me it's doing all the admin i hate doing myself.”
- IG“email is the bane of me professional life.”
- Long-distance runningA daily ten-mile routine he posts about, with marathon training framed as a central passion rather than a fitness checkbox.
- IG“Daily 10 miles in New York with @caseyneistat. Keep pushing!”
- IG“Asking @caseyneistat how he trained for the @nycmarathon”
- Filmmaking and daily video publishingA craft he started as a teenager and has kept as the throughline of his whole career — short films, documentaries, and a daily vlog that ran past a thousand episodes.
- in“started making videos as a teenager then”
- in“In 2015 I shifted my filmmaking to YouTube creating a daily show, 'The Vlog'”
- Playing with VR and wearable techHe scans his own studio into a VR replica so friends can hang out inside it, and shows up for launch events for display glasses — the experimenting is the fun.
- IG“We scanned my NYC studio with a @metaquest 3 headset to create a super realistic digital replica.”
- IG“thanks for the Meta Ray-Ban Displays!”
- Retro handheld gamingHe works on a modern handheld that plays original Game Boy cartridges, and clearly loves the '1999' nostalgia of it.
- IG“The ModRetro Chromatic plays original Game Boy®️ and Game Boy Color®️ cartridges”
- IG“you can share gameplay or battle friends like it’s 1999.”
- Walking and shooting New York CityThe city isn't backdrop for him, it's subject — bridges, streets, skylines, and he'll happily post the unglamorous version of it too.
- IG“❤️nyc”
- IG“had a great time at the @thepublishpress event in Brooklyn”
- Hands-on show-and-tellHe lights up demonstrating things in person — the kind of person who'd rather show you how something works than describe it.
- IG“A wild Casey Neistat appears!”
- IG“just like marty mcfly”
- Nonfiction storytelling about real peopleEven after massive commercial success he keeps returning to documentaries, including an opinion-documentary series and a feature-length documentary in 2022.
- in“Directed documentaries including an 'OpDoc', opinion-documentary, series for the New York Times”
- in“the feature length documentary 'Under the Influence' 2022”
- Earliest-stage ideas and startupsHe deliberately invests at the idea stage because being present at a beginning is what excites him.
- in“I like to invest when a company is just an idea. That's exciting to be a part of.”
- The intersection of art and technologyHe chose a mid-career residency specifically for storytellers working across art and tech — a deliberate detour into new territory rather than a promotion.
- in“working at the intersection of art and technology”
- in“Residency, Social Computing @ Massachusetts Institute of Technology (Sep 2013 – Jun 2014)”
- AI and tools that remove frictionHe's an early, enthusiastic adopter of assistants that handle the work he hates, and partners with the companies behind them.
- IG“muse can do a ton of things, for me it's doing all the admin i hate doing myself.”
- IG“thanks meta for making me a @muse parter”
- Eighties/nineties pop cultureTime machines and Game Boys — his references run straight through the movies and consoles of his childhood.
- IG“just like marty mcfly”
- IG“battle friends like it’s 1999”
- New York City itselfThe city is a recurring emotional subject, not just a mailing address.
- IG“❤️nyc”
- in“I live in NYC, have 3 kids and am married.”
- AutonomyHe has been self-employed continuously since January 2000 and an independent investor since 2016 — directing his own work is a need, not a phase.
- in“Filmmaker @ Self-employed (Jan 2000 – Present)”
- in“Private Investor @ Freelance (Jan 2016 – Present)”
- Family and long-term loyaltyHis most formative company was built with his brother, and the flagship thing they made, they wrote and directed together.
- in“Founded NSA, Neistat Scott & Associates, in 2007”
- in“an 8 episode series my brother Van and I wrote and directed”
- Backing people before they're provenHe produced the Safdie brothers' first two features — investing in other people's early work, not just his own name.
- in“Josh and Benny Safdie's first two movies; The Pleasure of Being Robbed 2008”
- in“I like to invest when a company is just an idea.”
- Refusing to take himself too seriouslyHe leads with the humblest possible label on a page that also lists HBO, Cannes, MIT and CNN, and files 'investor' under 'Freelance'.
- in“YouTuber mostly.”
- in“this about page was not written by ai.”
- Showing up dailyA daily show and a daily ten miles both point at the same value: consistency over inspiration.
- in“creating a daily show, 'The Vlog'”
- IG“Daily 10 miles in New York with @caseyneistat. Keep pushing!”
- Money as fuel, not the pointCommercial work for global brands funded the personal filmmaking — pragmatism in service of creative freedom.
- in“CN LLC did work for myriad clients including Nike, Google, Starbucks.”
- in“a commercial production company solely focused on advertising”
- Base
- New York City Metropolitan Area — "I live in NYC"
- Pace
- Fast and self-set: a daily publishing habit and a daily ten-mile run, with work output measured in volume rather than meetings.
- Social
- Moderately social and out in the world — events in Brooklyn, brand and product launches, tech collabs — balanced against long solo stretches of making things.
- Travel
- Not documented beyond New York; his posts are anchored in the city, from the Brooklyn Bridge to his Manhattan studio.
- Health
- Serious and consistent: daily ten-mile runs, marathon training, and the NYC Marathon described as his favorite thing.
- Work / life
- Self-employed filmmaker since 2000, independent investor since 2016, with salaried detours (CNN General Manager 2017–2018) and a current role as Senior Product Director at ModRetro from Sep 2024 — a life of chapters rather than one lane.
- Talks like
- Dry, fast and self-deprecating. He leads with the least impressive version of a fact and lets you find the impressive part yourself — 'YouTuber mostly' on a bio that lists Cannes and MIT. He states personal facts plainly and without ornament, and he punctuates serious professional writing with a joke, as in 'this about page was not written by ai.' Expect short sentences, understatement, and humor that assumes you're paying attention.
- Shows care by
- By making things and bringing you in — scanning his studio so friends can hang out together inside it, using his position to produce other filmmakers' first features, building a company with his brother and writing the series with him. He shows up on a schedule (daily videos, daily miles) rather than declaring feelings, and he'd rather hand you something he made than say something sentimental.
- Self-aware humor that defuses tension — 'pls don't shame me'
- Follows through on unglamorous commitments: stayed on as General Manager at CNN running Beme after the acquisition
- Gives credit and opportunity to people early, producing the Safdie brothers' first two features
- Lifelong craft he keeps doing regardless of income or fame
- Publicly honest about the shape of his life rather than curating a mystery
- Low ego about status despite a résumé full of it
- The camera is always potentially on — a life with him comes with documentation as a default, which isn't for everyone.
- He reorganizes his professional life every few years; a partner who needs a stable, predictable trajectory will feel the whiplash.
- Two decades of self-employment mean he runs his own clock and may read other people's routines as interference.
- Deadpan humor and understatement can land as coolness or indifference on a first date.
- Efficiency-minded enough to automate 'the admin i hate doing' — he may have limited patience for slow or disorganized processes.
- An already full life: publicly stated as living in NYC with three kids and married, so any new connection fits around an established household rather than starting fresh.
- Wanting to be the sole center of his attention and time
- Discomfort with being filmed, posted about, or having a private life that isn't entirely private
- Status-chasing or name-dropping — he leads with his least prestigious label on purpose
- Needing him to pick one permanent lane and stay in it
- A wholly externally-scheduled shared routine with no room for his own self-directed days
Someone with their own demanding thing — a craft, a company, a training block — who doesn't need him to be the anchor of their day and won't be destabilized by his next chapter. They should find his deadpan funny rather than cold, be comfortable in front of or adjacent to a camera, and love the specific texture of New York as much as he does. Genuine curiosity about other people's early, unproven ideas matters more here than shared taste in films.
- A Brooklyn Bridge morning run — his regular ten-mile route — followed by coffee somewhere neither of you has tried, phones put away for an hour.
- A retro gaming night: original Game Boy cartridges on a ModRetro Chromatic, with the losing streak documented and posted.
- A hands-on New York walk where you pick a subject — a street, a building, a stranger's business — and each make a short film about it by the end.
- A VR hangout inside the scanned replica of his studio, and then the real studio, to see which one is more fun.
- Marathon morning on the sidelines, early, loud, staying the whole time.
- Ask him what makes an idea-stage company worth saying yes to — he says that's 'exciting to be a part of,' and he'll have a specific recent example.
- Mention the line 'this about page was not written by ai' and see where the deadpan goes.
- Ask about the MIT residency: what he actually studied under the Social Computing Group and whether it changed how he makes things.
- Ask about producing the Safdie brothers' first two features before anyone knew who they were, and what he saw in those scripts.
- Ask why the New York City Marathon is his favorite thing — there's clearly a whole answer behind that sentence.